Best Digital marketing Course in Coimbatore
What do you need to know?
Course Content:
What is Digital Marketing?
In this modern era, marketing has evolved from the traditional marketing to the digital marketing. Digital marketing is the process of creating and distributing products, services, or information via internet. The scope of digital marketing course in Coimbatore includes Search Engine Marketing, Display Marketing, Social Media Marketing, Email Marketing and Website Marketing.
How to do Digital Marketing? In this course, you will get an insight into what all is required to market your business digitally and to promote it via online channels.
Target Audience Course Outline
Digital Marketing Process
Why is Digital Marketing important?
Advantages of Digital Marketing:
How does Digital Marketing help in Business?
What are the key elements of Digital Marketing?
What are the Advantages of Digital Marketing?
What are the key elements of Digital Marketing?
Let us have a look at the key elements of Digital Marketing.
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Social Media Marketing (SMM)
Social media marketing refers to use of social media to promote a business. It includes paid social media posts, paid promotions, promotions on non-paid media like Blogs, Forums etc.
Search Engine Marketing (SEM)
Search engine marketing is the use of paid search engines such as Google, Bing, Yahoo, etc., to send visitors to your site.
Social Media Marketing (SMM)
Social media marketing is the use of Social Media channels like Facebook, Twitter, Google+, etc., to promote business and increase visibility.
Content Marketing
Content marketing is the promotion of a business via written or visual content. It is also known as inbound marketing. Content marketing provides inbound links to the customers.
Email Marketing
Email marketing is the most effective digital marketing strategy. Email campaigns are more interactive, engaging and result in high open rate.
Display Marketing
Display Marketing is a form of marketing that uses digital media such as websites, email campaigns, mobile phone, etc., for the display of advertisements.
Analytics
Analytics is the process of using data to understand what content is generating traffic for a specific campaign.
Link Building
Link building is the practice of adding relevant backlinks to your site. Inbound links can be either inbound or outbound.
What are the steps in Digital Marketing?
The main process in the Digital Marketing is as follows:
Audience Research:
When you are planning to do Digital Marketing, the first thing that you need to do is to research about the audience. Your target audience will help you in planning the campaign. It will help you in knowing what type of people you should talk to and what will be the best platforms to use for the campaign.
Planning:
As you have researched about your target audience, now you need to plan for the campaign. Your plan should include a content marketing strategy, paid campaigns and social media marketing strategy.
Outreach:
The third step in the process is outreach. Here you will engage the target audience, collect feedback, analyze the data and then decide on your next step.
Marketing:
The final step in the process is to implement the Digital Marketing strategy. When you are marketing your business digitally, the first thing that you need to do is to identify the keywords that your customers are using to search for information. Based on these keywords, create content on the topics that your customer is searching for.
How do I measure the success of the Digital Marketing?
Here we have some of the ways through which you can measure the success of your Digital Marketing:
Data Driven:
The key to digital marketing is data, the more data that you collect, the more informed decisions you can make. For example, if you have a data to show that you are providing content that your customers are actively searching for. It means that you are doing a good job with content marketing.
Increase In Sales:
With the increase in the number of organic searches for a particular term, the likelihood of people visiting your site will increase. If you find more conversions, it shows that you have done a good job in digital marketing.
Customer Behavior:
Behavior of your customers on social media channels can help you in understanding the need and interest of your customers.
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