What Will I Learn?

Learn how to post Facebook ads and understand all the terminology
Build confident on how to run Facebook Ads
Best utilize your Facebook ads on the targeted audience
Learn how to monitor your ads and ensure you are utilizing most of your money spent on Facebook Ads

Requirements

Basic knowledge on Facebook Ads & Digital Marketing

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Description

In this course, you will be learning step by step process of learning Facebook Ads building process.

This course will answer the following questions:

Do you really feel that your ads are really working for you?
Are you confused on multiple terminologies while running your ad?
Have you wondered how Facebook algorithms work?
How to use your money efficiently for Facebook ads?

This course is mainly designed for Entrepreneurs who want to advertise their local & online business using Facebook advertising.

By the end of this course, you will be learning the following things :

Learn how to navigate Ads Manager and understand all the terminologies in Facebook Marketing.
Learn how to build a well build audience to run the ads.
How to best invest your money on running the ads and utilizing it properly
Learn how to monitor your ads regularly
Always feel confident with building Facebook ads.

Curriculum For This Course

42 Lessons 3 Hours

Introduction & Getting started

1 Lessons 00:02:45 Hours

Introduction to the course 00:02:45 Preview

Facebook Ads for Beginners

18 Lessons 00:55:45 Hours

Site Layout 00:03:00 Preview
Importance of Description 00:02:13
The 3x Rule 00:01:26
Briefing Your Customers 00:01:50
Think Like Consumers 00:05:17
Ad Copy Creation 00:05:39
Campaign Creation 1 00:06:13
Campaign Creation 2 00:03:55
Basic Broad Targeting 00:03:14
Magazine Flex Broad Targeting 00:03:03
Broad Object Targeting 00:02:20
Tracking Business Bank Account 00:01:38
Placement Set Up 00:03:08
Budget Schedule Set Up 1 00:02:06
Budget Schedule Set Up 2 00:02:54
The Perfect Ad Video 00:06:09
Budget On Each Ad Set 00:00:37
Daily Expenses 00:01:03

Facebook Ads for Intermediates

11 Lessons 00:33:47 Hours

Automatic vs Manual Bidding 00:04:41 Preview
Auto Bidding 00:03:00
Manual Bidding 00:02:55
Seasoning Your Pixel 00:04:23
Lookalike Audiences 00:02:20
Custom Ads Retargeting 101 00:03:42
KPI Ad Analysis 00:06:14
Organic Facebook Posts Win 00:01:07
Bundle Marketing 00:02:39
Rapid Testing Method 00:01:09
Edit or Duplicate Profitable Ads 00:01:37

Advanced Facebook Advertising

10 Lessons 01:02:47 Hours

Foundation Owning Multiple Stores 00:09:19 Preview
The Product Index 00:03:25
Algorithmic Targeting 101 00:32:04
Interest Keyword Targeting 00:09:19
Worldwide 00:00:44 Preview
Slow Cook Bidding 00:02:14
Incremental Bidding Method 00:01:53
Bid Budget Set Up 00:01:00
Before Manual Bidding 00:01:38
Launching and Editing Ads 00:01:11

Next Steps

2 Lessons 00:03:16 Hours

MANUAL BIDDING 1 00:01:55
MANUAL BIDDING 2 00:01:21

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Facebook Ads & Facebook Marketing